Our approach to creating a vision for your company on the Net is a simple six step process; It should be easy to understand and load fast.

We can develop sites using ASP to XML and our top designers can create anything from full site designs, banners, logos or anything you can imagine. We are going to give you the best possible service, we have been doing it since 1989. Ask our clients.

We have developed a process in which you are totally immersed in what the Web is today and how it can benefit your company. We do this in a number of ways in which you can understand and most importantly measure results.

1) Clarify:
What is your business and how do you define a successful site?

BUSINESS STRATEGY CLARIFICATION

  • Explore Current Industry Landscape
  • Review Business Model, Plan, and Strategy
  • Understand Differentiators
  • Clarify Existing or Needs for Naming, Branding, Corporate Identity
  • Clarify High-Level Needs Specific to the Creative
  • Review Marketing Strategy Plan
  • Research Products and Product Positioning
  • Confirm High-Level Timeframe for Project
  • Clarify Project Technology Needs (e-commerce, database, etc)

STAKEHOLDER INPUT

  • Stakeholder Interviews, Surveys, and Workshops

2) Discover:
Who is your audience and what are their goals?

MARKET AND INDUSTRY RESEARCH

  • Detailed Market and Industry Research
  • Competitive Site Audit

USER EXPERIENCE

  • User and Potential User Interviews
  • Contextual Research
  • User Stories, Personas, User Archetypes
  • User Goals
  • Current Site Audit

CREATIVE DISCOVERY

  • Exisiting Look & Feel audit (collateral, advertising, etc)
  • Collect Guidelines for Corporate Identity Usage
  • Confirm What Should Remain of Legacy Look, Feel, & Messsaging
  • Uncover Best Creative Practices in the Specific Industry
  • Discover Competitive Messages, Taglines, Trademarks
  • Look and Feel Interactive Online Workshop
  • Creative Brief Clarification
  • LookBook Workshop
  • User Aesthetics Interviews

CONTENT DISCOVERY

  • Current Site Content Audit
  • Corporate Collateral Audit

3) Dream:
Dream of innovative ways to create a site that exceeds expectations

USERS

  • User Motivators, Needs, and Wants Workshop
  • Clarify User Goals

FUNCTIONALITY and SCALABILITY

  • Functionality and Scalability Workshop

INTERNET MEDIA

  • Internet Media Workshop

CREATIVE

  • Ideation & Blue Sky Workshop
  • Internal Visual Development
  • Look & Feel and Color Story Board Created
  • Prototype and Proof of Concept Tests
  • Obtain User Feedback on Creative Options
  • Finalize Creative Brief

CONTENT

  • Content Workshop

4) Design:
Design a web site that fulfills user, business and creative goals

OVERALL SITE EXPERIENCE STRATEGY

  • Site Strategy Brief Finalized

    User Strategies

    • Needs and Features Clustering Workshop
    • Goal Oriented Task Storyboards

    Functionality and Scalability Strategy

    • Functionality and Scalability Solutions

    Internet Media Strategy

    • Internet Media Solutions

    Visual Strategy

    • Visual Design Solutions

    Content Strategy

    • Content Solutions

    Navigation Paradigm and Strategy


VISUAL AND EXPERIENCE DESIGN

  • Detailed Site Map and Site Area Specifications Finalized
  • Functionality & Technology Specifications Finalized
  • Internet Media Specifications Finalized
  • e-Commerce (Revenue Model) Specifications Finalized
  • Content Map and Specifications Finalized

    CONFIRM USABILITY
  • Tests of Prototype Pages

    VISUAL DESIGN & CREATIVE
  • Visual Design Comps & Client/Test Group Reviews / Revisions
  • Refine Messaging
  • Storyboard and Design Flash / Motion Components of Site Experience
  • Detail Lower-Level Page Templates
  • Prepare Files for Client-side Build or In-House Build

5) Build:
Build an engaging, scalable, and technically solid site


CODE AND BUILD

  • Implementation of HTML, JavaScript, Flash, Quicktime, Perl/CGI, Dynamic Content, Etc.
  • In-House Testing on Multiple Platforms, Browsers, Operating Systems

CLIENT ALPHA-VERSION REVIEW & REVISIONS

SOFT LIVE (Beta Site Testing Suite)

  • Client Sign-Off

FINAL PRE-LAUNCH TESTING

GO-LIVE & LAUNCH

6) Grow:
Grow refine, and improve continually!

WEB PROJECT DEBRIEFING AND REVIEW

TRACK EARLY USERS

  • Benchmark against User and Business Goals
  • If Needed, Modify Strategies

EXTEND CREATIVE

  • Extend Creative to Other Mediums to Support Site Traffic
  • Update Fresh / Engaging Content
  • Support Course Corrections to Messaging during Market Shifts

ROAD MAP

  • Create Phased Approach for Extending Online Offerings

ONGOING SITE MAINTENANCE, UPDATE, AND CLIENT-TRAINING
 


Contact us for further information on designing your Net Presence. Yes it has been just AMAZING to see how often OUR 6 step process had been 'borrowed' by other 'web designers' to describe to their clients on what they do. Leaders never follow. But hey if you HAVE to use this outline to get 'your' clients going, at least give us some credit where it is due. Peace



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