Our
approach
to
creating
a
vision
for
your
company
on
the
Net
is
a
simple
six
step
process;
It
should
be
easy
to
understand
and
load
fast.
We can develop sites using ASP to XML
and our top designers can create
anything from full site designs,
banners, logos or anything you can
imagine. We are going to give you the
best possible service, we have been
doing it since 1989. Ask our
clients.
We have developed a process in which
you are totally immersed in what the Web
is today and how it can benefit your
company. We do this in a number of ways
in which you can understand and most
importantly measure results.
1) Clarify:
What is your business and how do you
define a successful site?
BUSINESS STRATEGY CLARIFICATION
-
Explore Current Industry Landscape
-
Review Business Model, Plan, and
Strategy
-
Understand Differentiators
-
Clarify Existing or Needs for Naming,
Branding, Corporate Identity
-
Clarify High-Level Needs Specific to the
Creative
-
Review Marketing Strategy Plan
-
Research Products and Product
Positioning
-
Confirm High-Level Timeframe for Project
-
Clarify Project Technology Needs
(e-commerce, database, etc)
STAKEHOLDER INPUT
-
Stakeholder Interviews, Surveys, and
Workshops
2) Discover:
Who is your audience and what are their
goals?
MARKET AND INDUSTRY RESEARCH
-
Detailed Market and Industry Research
-
Competitive Site Audit
USER EXPERIENCE
-
User and Potential User Interviews
-
Contextual Research
-
User Stories, Personas, User Archetypes
-
User Goals
-
Current Site Audit
CREATIVE DISCOVERY
-
Exisiting Look & Feel audit (collateral,
advertising, etc)
-
Collect Guidelines for Corporate
Identity Usage
-
Confirm What Should Remain of Legacy
Look, Feel, & Messsaging
-
Uncover Best Creative Practices in the
Specific Industry
-
Discover Competitive Messages, Taglines,
Trademarks
-
Look and Feel Interactive Online
Workshop
-
Creative Brief Clarification
-
LookBook Workshop
-
User Aesthetics Interviews
CONTENT DISCOVERY
-
Current Site Content Audit
-
Corporate Collateral Audit
3) Dream:
Dream of innovative ways to create a
site that exceeds expectations
USERS
-
User Motivators, Needs, and Wants
Workshop
-
Clarify User Goals
FUNCTIONALITY and SCALABILITY
-
Functionality and Scalability Workshop
INTERNET MEDIA
CREATIVE
-
Ideation & Blue Sky Workshop
-
Internal Visual Development
-
Look & Feel and Color Story Board
Created
-
Prototype and Proof of Concept Tests
-
Obtain User Feedback on Creative Options
-
Finalize Creative Brief
CONTENT
4) Design:
Design a web site that fulfills user,
business and creative goals
OVERALL SITE EXPERIENCE STRATEGY
VISUAL AND EXPERIENCE DESIGN
-
Detailed Site Map and Site Area
Specifications Finalized
-
Functionality & Technology
Specifications Finalized
-
Internet Media Specifications Finalized
-
e-Commerce (Revenue Model)
Specifications Finalized
-
Content Map and Specifications Finalized
CONFIRM USABILITY
-
Tests of Prototype Pages
VISUAL DESIGN & CREATIVE
-
Visual Design Comps & Client/Test Group
Reviews / Revisions
-
Refine Messaging
-
Storyboard and Design Flash / Motion
Components of Site Experience
-
Detail Lower-Level Page Templates
-
Prepare Files for Client-side Build or
In-House Build
5) Build:
Build an engaging, scalable, and
technically solid site
CODE AND BUILD
-
Implementation of HTML, JavaScript,
Flash, Quicktime, Perl/CGI, Dynamic
Content, Etc.
-
In-House Testing on Multiple Platforms,
Browsers, Operating Systems
CLIENT ALPHA-VERSION REVIEW & REVISIONS
SOFT LIVE (Beta Site Testing Suite)
FINAL PRE-LAUNCH TESTING
GO-LIVE & LAUNCH
6)
Grow:
Grow refine, and improve continually!
WEB PROJECT DEBRIEFING AND REVIEW
TRACK EARLY USERS
-
Benchmark against User and Business
Goals
-
If Needed, Modify Strategies
EXTEND CREATIVE
-
Extend Creative to Other Mediums to
Support Site Traffic
-
Update Fresh / Engaging Content
-
Support Course Corrections to Messaging
during Market Shifts
ROAD MAP
-
Create Phased Approach for Extending
Online Offerings
ONGOING SITE MAINTENANCE, UPDATE, AND
CLIENT-TRAINING
Contact us
for further information on designing
your Net Presence. Yes it has been just
AMAZING to see how often OUR 6 step process
had been 'borrowed' by other 'web designers'
to describe to their clients on what they
do. Leaders never follow. But hey if you
HAVE to use this outline to get 'your'
clients going, at least give us some credit
where it is due. Peace |